 | Area/Product: Spletni mediji Client: Diva.si Date: 16 March 2008 |
Diva.si has organized prize game »Past is future« in cooperation whit Adidas Slovenia.
The prize game was promoted on banners on more than 30 web pages, PR articles on a web site www.diva.si and printed ads in magazines (Elle etc.).
Users of Diva.si had to send at least 3 photographs of their oldest Adidas training shoes with the story related to it. We received over 70 very original photos and stories. With the help of voting form, users of Diva.si voted for their favourite story and best photo.
Authors of the three most voted photo stories received new Adidas training shoes.
Articles on Diva.si had over 1.200 viewings.
The winning story received over 130 votes.