 | Area/Product: Spletni mediji Client: Diva.si Date: 16 March 2007 |
In a coorporation wit adidas Slovenija we organized big prize game »Running is fun«. The prize game was promoted all over Slovenija with Roll Back Lights, with ads in toilets in restaurants and bars, fitnesses, printed ads in magazines for women and banners on more than 20 web pages.
From more than 200 women that filled application forms with datas about their height, weight, illneses, we choose 5 women. They got running gear for free. Each one of them got a custom made menu and work out program with a personal trainer.
They were running around Koseški bajer (lake). During that period they were writting blogs about their exersises and results.
At the end they ran at the DM pink run.