 | Area/Product: FM Virtual Client: Toyota Adria Date: February 2008 |
Toyota Adria has recently leased 20 advertising positions on virtual billboards in the virtual world Second Life. Their advertisements are located in the Slovenia region and as well on some other well visited locations all around Second Life.
The billboards advertise their car financing promotion, making Toyota the first Slovene company that has launched their advertising campaign with the usage of virtual billboards in a virtual world. Virtual visitors who click on any of their virtual billboards get a text message which contains a link to their internet site, the same one through which they also promote their real life advertisements.