 | Area/Product: Spletni zakup Client: Futuristični marketing d.o.o. Date: March 2009 Location: internet |
For the client OMV Slovenija we prepared an internet media plan, promoting their new promotion activity »HEAD. Your new fellow passenger.«. Internet advertising campaign lasted for two months, while it ended quite some time before the actual HEAD promotion ended, as the aim was to drawn attention on time, that way giving the enough time to start collecting bonus points.
OMV' HEAD promotion based on collecting bonus points at the purchase of gas at any of the OMV' gas stations around Slovenia. It's goal was to increase drivers' loyalty and also to encourage all the others to visit OMV stations instead of some others.
Advertising was targeted at all the drivers, so men and women over 18 years of age.
Advertising campaign consisted of advertising through ad banners and PR articles on web portals with wide and high reach and also on some more specifically targeted web pages. We also included search marketing, targeted Facebook social ads and via e-mail.