 | Area/Product: Spletni zakup Client: Futuristični marketing d.o.o. Date: March 2009 Location: internet |
For Zveza bank we prepared a web media plan and carried out a lease, which this time included only advertising with promotion PR articles on quite few highly visited or/and specialised web media.
Advertising was planned and carried out in two waves, while the main goal was to expose Diba's advantages as it is a 100% web bank and at the same time to introduce the current economic situation in Slovenia. The articles also tried to answer some of the answers related to bank interest rate oscillation.