 | Area/Product: FM Virtual Client: Unicef Slovenija Date: December 2008 Location: internet |
FM Virtual suported Unicef's promotion of SMS donations where users donate 1 euro by sending an SMS containing the key word "UNICEF" to the number 1919. We promoted their promotion through our Facebook application, called SMS Box, which enables Facebook users to send free SMS messages. FM Virtual gave away all unsold SMS' (around 30-50 thousand SMS' a month), which now contain the brief donation appeal.
In the future we are also planning to donate all unsold advertising capacities within the SMS Box application.