 | Area/Product: FM Virtual Client: FM Musick Date: September 2008 Location: internet |
In August and September 2008 we carried out a wide internet advertising campaign for the Slovenian best DJ. Advertising consisted of intensive promotion on Facebook social network and on Google. Ads were carefully targeted and as such also translated in all main world languages, that way also targeting differenet language groups. Campaign proved to be very successful as it certainly played part in Umek's positioning among best third of world DJs of DJ Mag Top 100 DJ chart.