 | Area/Product: Spletni zakup Client: Futuristični marketing Date: October 2008 |
For Diba, 100 % e-banking, which is a product of Zveza Bank, Branch Office Ljubljana, we created a custom made media plan, which included only web media. The promotion was aimed at specific target groups and segments and according to their specifics we published different PR articles. The main aim of promotion was to point out the advantages of Diba e-banking and it's safe and easy way of using it.
Besides PR articles we also included search engine advertising, advertising through ads and social networks. The plan also included advertising with banners on some of the biggest Slovenian web portals and we sent out quite few mailings as well.
Creatively/ formation/ execution: art team vbg.si