 | Area/Product: FM Virtual Client: Abbott Laboratories, d.o.o. Date: October 2008 |
For Abbott Laboratories we planned and carried out and advertising campaign that lasted for 3 weeks. Advertising based on promotion of of their product Reductil, prescription medication for people with a high body weight. Advertising was again aimed at specific target audience and it included only internet advertising. It consisted of promotional articles published on specific web pages and portals, prize game, mailing and through the system of window ads. The goal was to present the product to people that yet do not know about it and at the same time educate them about complications and illnesses that can be caused by obesity. At the same time we offered them few solutions, encouragement and presented them with different possibilities of loosing extra body weight.