 | Area/Product: FM Virtual Client: Radio DeeJay Date: September 2008 |
Radio DeeJay, an internet radio, started broadcasting not that long before advertising on the web began. As they specialized in electronic music we focused mainly on younger public and that way also made sense advertising the internet radio only on the web. The aim was to let the public know they started broadcasting and of course make them familiar with their programme scheme.
Internet promotion based on advertising through internet search engines, while it also included ads on social network Facebook and Toboads advertisements. There were also few PR articles and banners being published on some of the highly visited internet pages. On web prize game portal Zegn.si we also published their own prize game where lucky winners got Radio DeeJay promo T-shirs and music CD'.