 | Area/Product: Spletni zakup Client: Kazina Date: September 2008 |
For dance school Kazina we prepared an advertising media plan and carried it out according to it. We aimed especially to younger generation and therefore chose an appropriate media as well. Besides the classic web advertising through ad banners and PR articles we also advertised through a social network Facebook, advertising media network ToboAds and bought key words and phrases at Google search engine.
The main aim of the advertising campaign was to invite as many young people to come to dance school Kazina and to increase it's popularity and visibility.
Kazina has a new integrated graphic image, that we wanted to introduce to the potential new visitors and we did that by giving away flayers in Kolosej at youth event that took place in Tivoli park. We also advertised with ads on the back of city buses and radio advertisements.
Creatively/ formation/ execution: art team vbg.si