At the opening of 22.nd Bienanal of industrial design (BIO 22), that we organized for Museum of architecture and design as one of the sponsors, we were fascinated by world known designer Philippe Starck. Based on the creative concept, we used scenery items, ambiental lights and program to elegantly follow the corporate identity of this year's exhibition. Regardless of the cold, almost a thousand people gathered to applauded to 20 of the best designers at the event and later on party to the sounds of DJ Yanoosh. More than 500 designs from 34 countries competed in this year's biennal. All award winning works will be exhibited at the Museum of architecture and design until November 7th.