SMS message which was designed as a simple communication instrument among mobile phone users has surpassed its first purpose in the last few years.
SMS (Short Message Service) is not used only for messaging, chatting, sending logos, pictures and melodies for mobile phones. Lately it is being increasingly used to receive requested information and advertising messages.
Market researches show that SMS messages are being progressively used more for different forms of public communications. As a new market communications tool it is widely used by advertisers because of its precise reach and high response level.