 | Area/Product: Megamama Client: Pristop d.o.o. za SKB Date: June 2007 |
With the help of an SMS prize-wining campaign, we promoted SKB Bank's new MEGA account for young people. The campaign ran from June 4 to July 31 2007.
All those who sent an SMS with the keywords SKB Mega telephone number of a friend to 3939 entered the prize draw. The prizes included 50 Mejga T-shirts and 5 mega-phones. In addition, the moment they opened a MEGA young persons' account, they were rewarded with €15 and for each friend invited they got a additional €10.
The final draw took place at 1pm on August 1 among all those who had sent an SMS with the keywords SKB Mega + telephone number of a friend or who had accepted their friend's invitation and confirmed this by SMS.