 | Area/Product: Megamama Client: Grey Ljubljana d.o.o. za Teleray d.o.o. Date: May 2007 |
The Internautica fair which took place from May 8 to 13 2007 in Portorož was promoted with the help of an SMS prize-winning campaign. Users found out about the campaign via promotional material.
To enter the draw, participants had to send the keywords Nokia Internautica + letter preceding the correct answer. All participants had a chance to win one of 280 promotional prizes.
In the final draw, held at midday on May 14 2007, the winner of the main prize, a Nokia N95 telephone, was drawn from among all those who had sent the keywords Nokia Internautica + letter preceding the correct answer by midnight on 13 May.
16,695 unique users participated in the campaign.