 | Area/Product: Megamama Client: Imelda Ogilvy d.o.o. Date: March 2007 |
The Milka Jacobs prize-winning SMS campaign ran in March and April. Participants sent the keywords 'Milka Jacobs' to 3939 and thus entered a prize draw. The final draw was made on April 24 2007 and 26 prizes were given away.
The first prize was a dream holiday, and others included a Timaro electric scooter, four Sony digital cameras and 20 Milka rucksacks.