 | Area/Product: Megamama Client: Imelda Ogilvy d.o.o. Date: January 2007 |
The Milka SMS campaign ran through January, February and March 2007. Those who took part sent a keyword "Milka" to 3939 and thus entered a prize-draw.
The final draw was made on 2 April 2007 and 35 prizes were given. The first prize was a Dodge Caliber car, and other prizes included 3 weekend packages for 4 people in Bludenz during the Milka festival, 15 pairs of Milka skis, 25 Milka rucksacks and 30 Milka anoraks.
More than 22,000 unique users participated in the campaign.