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COCKTA SMS prize-winning campaign

COCKTA SMS prize-winning campaignArea/Product: Megamama
Client: Droga Kolinska d.d.
Date: September 2007

We produced an application for the Cockta SMS prize-winning campaign for the client. Via the SMS prize-winning campaign, we will promote and enhance sales of Cockta trademark products. All users of Cockta trademark products who sent an SMS with the keywords Cockta_unique code took part in daily, monthly and the grand final draws. Users could find the unique code on every bottle of Cockta under the promotional sticker or won it in the Ovčar (Shepherd) game which was published on the www.cockta.si website.

During the prize-winning campaign, which ran right up to December 15 2007, an iPod Shuffle was given away every day, three 13-inch Macbook laptops every month and 3 plasma TV’s in the grand final draw.

The Cockta SMS prize-winning campaign ran simultaneously, but separately in Slovenia, Croatia and, as of September 29, Bosnia and Herzegovina.
Please click here for terms and conditions of participation in the great Cockta SMS prize-winning campaign in Slovenia.