 | Area/Product: Megamama Client: LUNA TBWA d.o.o. Date: March 2007 |
The 'Bath for the sweet-toothed' SMS prize-winning campaign ran in March under the umbrella of the Gorenjka and Šumi trademarks. Participants sent the keyword 'sladkanje' ('sweetening') to 3939 and thus entered a prize draw. It was also possible to take part in the prize draw by sending prize-winning leaflets.
A sweet bath and five chests full of sweet treasures were given away in the campaign. The prizes were awarded to the winners at the final event.